Cartoon characters not great for your kids’ health
Strangely, a new research finds that television commercials targeted to children are working.
When you are walking down the aisles in a grocery store and your child throws a tantrum over the desire to have a box of healthy cereal which comes in the shape of cartoon characters, don’t be surprised. There is no scientific research that shows children are in fact influenced by television commercials which push food and drinks emblazoned with the images of their favorite cartoon characters. It’s true! Oddly, children are not very concerned about the nutritional value of their morning cereal or their frozen dinner as long as they see a picture of SpongeBob SquarePants on the box. While children are drooling after products tied in with their beloved cartoon pals, such as SpongeBob, their parents seem to be suffering from the same lack of intellectual prowess as Patrick (SpongeBob’s sidekick). Here is what one parent’s reaction was:
One (unnamed) mother of a 3-year-old girl told the researchers that she had noticed the growing influence of cartoon characters. “I definitely see it coming on in the last 4 months. She is aware of more characters. Doesn’t know what the product is but she wants it. I’m shocked by her awareness . .. she is motivated by ads. She’ll have full-on tantrums,” she said. (USA Today)
Who would have thought that the millions of dollars spent on advertising to children was not just done on a whim or for their welfare? Could it be that advertisers are aware of the effect that the commercials have on the youngsters? It’s a stretch, but that seems to be the results of not only the study, but also what the parents are noticing.