Acura issues apology for hiring ‘not too dark’ black actor
As some of you may know, casting sheets are often very specific about the type of actor/actress (God forbid I just say actor) required for a role. Well, the Super Bowl Acura commercial, featuring Jerry Seinfeld, had a somewhat unusual requirement for a minor part–the actor had to be black but “not too dark.”
It probably doesn’t matter what I write after this point because few people will ever read it. And those of you who are reading this very sentence right now, probably require some kind of therapy as you are not ‘normal’.
The information about the casting sheet was leaked to TMZ by a tipster, which is now plastered all over the web, causing Acura to release a public apology:
We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.
We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.
The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.
I am not so sure if we can believe Acura, after all, if you notice there isn’t a single black car in the commercial, and the only other black people are in a line to get, what looks like, free food. So I say we call for a complete boycott of not only Acura cars, but also those of its parent company Honda.
I really don’t know how I can drive home with a clear conscience now (in my Honda) after reading (and then writing) about this.